ROLE

ACD/Writer

AGENCY

Small Army

VIBES

Academia, Doing Goo

Boston University’s School of Education tasked us with going beyond the typical testimonial to create a high-impact “Day in the Life” video campaign. We needed to articulate the immense “why”—why these students choose this challenging path, what drives their aspirations, and how the BUSED program empowers them. the compelling narratives that cut through the noise, making the grueling but vital work of education feel aspirational and truly attainable. Team: Sylvain Lucarelli (Producer), Michelle Pergal (Art Director), Sam Pitino (Executive Creative Director), Jess Tardy (Associate Creative Director/Writer).